Venture Bliss is multi-faceted consultancy firm based in Gaborone, Botswana. The company is currently implementing the first ever national media measurement survey & rating system in Botswana. It is also the first survey to employ diary panel for insights. VB is implementing this groundbreaking work in partnership with Nielsen – the world leader in audience measurement. The project is sponsored by the Department of Broadcasting Services (DBS) for a three-year period. The main goal of the project is to establish national incidence of access to media and claimed consumption across key media platforms, frequency of consumption, devices, preferred channels & where media is consumed. Additionally, we will establish the share of free to air versus subscription based, analyse radio station ratings, anaylse advertising trends across broadcasters & technologies.