Botswana Audience Measurement Survey (BAMS) is first ever national media measurement survey & rating system in Botswana. It is also the first survey to employ diary panel for insights. BAMS is split into two surveys being the Establishment Survey (ES) and the Television and Radio diaries (TELRAD). The ES is an all media consumption face to face survey with 2000 randomly recruited respondents. The ES is the baseline survey to scope the market for media consumption, Media consumption - TV, Radio and other media, Media activities, as well as internet and cellphones Motor Vehicles and Retail patterns, Household items and Demographics.

TELRAD is a seven (7) day electronic diary, covering 24 hour periods for the 7 days in quarter hour (15 minute) segments. Respondents can complete The diary that can be completed via the respondent’s personal computer, tablet or smartphone.